Our very first towels, carefully engineered to work for even the hairiest of humans! Made from loops of long staple pure cotton, this hardy towel is the workhorse of the household, woven by hand to create the perfect texture for drying off quickly and efficiently. Durable, dense, and exceptionally thirsty, our 100% handloom terry towels are tailored for those who seek superior absorbency and long-term performance.

For ADITYA AHUJA handloom terry, we recommend machine washing at the most delicate cycle with like colors. Use cold water and a gentle, pH-neutral soap or laundry detergent. Avoid chlorine bleach, dryer sheets and fabric softeners: chlorine can turn cottons yellow and weaken fibre while fabric softeners and dryer sheets reduce the absorbency of cotton textiles.

If possible, air-dry your towels — it brings the outside in and saves energy. If not, machine dry at a low temperature — trust us, everything still dries. Drying towels at high temperatures makes them rough and they lose their soft plush. If possible, place a set of wool dryer balls inside the dryer to naturally soften the fabric and reduce drying time. For the softest towels, tumble dry low and remove promptly. Use a cool iron if needed.