A passion for textiles runs in Aditya Ahuja’s blood. His grandfather, originally a wool buyer for Tattersfield Co, Philadelphia, formed his own company manufacturing flatwoven rugs in the central plains of Uttar Pradesh in 1963. His perseverance and design aesthetic led to the rejuvenation of a moribund industry and a revival of the craft of fine dhurrie weaving in India. In turn, Aditya’s father dedicated over a decade to working with karigars (craftsmen) as they deftly wove intricate dhurrie rugs for the company’s discerning clientele. His obstinate will and production acumen transformed the handloom fabrication process, enabling the production of detailed patterns on incredibly large single-piece custom rugs. Alongside him, Aditya’s mother focused her efforts on the manufacture of chainstitch rugs and crewel embroidery from the hills and valleys of Kashmir. Her detail-oriented approach and penchant for colour and pattern also led her to design, helping create some of the company’s most iconic pieces.