For ADITYA AHUJA handloom terry, we recommend machine washing at the most delicate cycle with like colors. Use cold water and a gentle, pH-neutral soap or laundry detergent. Avoid chlorine bleach, dryer sheets and fabric softeners: chlorine can turn cottons yellow and weaken fibre while fabric softeners and dryer sheets reduce the absorbency of cotton textiles.

If possible, air-dry your towels — it brings the outside in and saves energy. If not, machine dry at a low temperature — trust us, everything still dries. Drying towels at high temperatures makes them rough and they lose their soft plush. If possible, place a set of wool dryer balls inside the dryer to naturally soften the fabric and reduce drying time. For the softest towels, tumble dry low and remove promptly. Use a cool iron if needed.